Fluid Group Inc. is founded by a group of core veteran technologists and corporate marketers responsible for successfully developing new products, markets and channels for few top brands in consumer technology. They say ‘A hand-picked team of proven, world-class partners surrounds this core. These partners represent the best, most innovative firms in social media analytics, consumer marketing, music and entertainment. This allows Fluid Group to offer a more cost-effective solution for you without compromising quality.’
For one of their core application needs, the company consulted Nyros to turn their ideas into an innovative product, called the FGMap. The FGMap application provides map based views of the geo-coded data stored in the data warehouse. Data layers and report calculations can be customized on a per customer basis to provide unique business insights depending on customer needs. It was a swift flick and a great insight for Nyros Ruby development team using Garb Gem at best to fetch Google Analytics, Task-kit plug-in to auto-run scheduled tasks and Git as source code management. Their Major Product, named, Fluid Analytics Platform, enables customers to easily see; who their audiences are? Termed as ‘Demographic Profiling’, where they are located? Termed as ‘Geo-Targeting’ and finally, what they are talking about? Interesting, right? There’s more!
Fluid Group’s Analytics Platform elements include:
It is an automated and highly scalable server platform which aggregates data from multiple sources on a daily basis. Data updates are geo-coded, transformed and optimized for query flexibility and rapid data retrieval. Currently supported sources include: Google Analytics, Facebook Insights, and Customer supplied data sources. Planned sources include: Twitter, You tube, My Space, and others.
It provides map based views of the geo-coded data stored in the data warehouse. Data layers and report calculations can be customized on a per customer basis to provide unique business insights depending on customer needs.
It provides charts, graphs, and timeline based presentation of the data stored in the Fluid Group data warehouse. Dashboard users can select from a palette of chart, graph and timeline report options to maximize the insight value of their data.
It is a RESTful API which provides customers with direct access to the Fluid Group data warehouse. This direct access enables customers to utilize tools such as Microsoft Excel to create custom reports and analyze data in ways not provided by FGMap and FGDashboard.
